Superlame, Your Local Vintage Clothes Dealer
Ernesto "Ernie" Lozano, Owner of Superlame Vintage, sitting behind the counter.
When it came to culture, Rexburg, Idaho lacked heavily in surfer/skater esque and in alternative style, or at least until Superlame Vintage came along. This shop adds a new niche to our beloved Rexburg community. 
“Growing up as a high schooler around here, there was never anything really cool to do. just wanted to make a place for cool clothing and a spot for people to link,” Ernesto Lozano, founder of Superlame, said.
Rexburg is well known for its BYU-I campus that attracts more than 21,000 students per semester. From all over the country people bring their styles and culture. For many, Superlame Vintage brings a new location where people can get together, and explore their own creativity as well as be inspired by others.
“A lot of it is my personal style. Late 90’s, surfer core, any type of sportswear: Nike, Starter, Logo 7, and stuff like that. I also really love women’s fashion, so gorp wear and hiking wear. It’s really just a wide variety of things I love. I like to stick to keeping things vintage, and keeping it real cool,” Lozano said.
Time and time again it is possible to see history repeat itself. In this case, fashion has started to turn towards older styles of clothing. The “vintage look” is one that will stay timeless amongst the fashion world.
“I try to thrift daily, and we have people thrifting for us that will get bundles together of about 20-30 pieces. Then me and my brother hand pick everything that goes up in the store. We take a lot of trips to Spokane, Boise, and to St. George to hit up every thrift store that we know,” Lozano said.
(Superlame Vintage) https://www.instagram.com/superlamevintage/?hl=en
The clothes that Ernesto and his brother, Ethan, bring in are truly one of a kind. Every week they introduce their new clothing a couple hours before it drops in store. This way you are able to see pieces that you may like so that you can beat the crowds and pick up your unique piece.
“I really like the people that come in. The little community that we’ve built from the store is super sick. There’s a lot of creative masterminds at work doing fun and unique things,” Lozano said.
